When did microstrategy start buying bitcoin

MicroStrategy, now known as Strategy, embarked on its Bitcoin investment strategy in August 2020. This marked their first Bitcoin purchase, a bold move under Michael Saylor’s guidance.

In early 2025, Strategy continued its acquisition spree, purchasing 1,070 BTC in late December 2024, and 7,633 BTC between February 3rd and 9th, 2025, solidifying its position as a major corporate Bitcoin holder.

MicroStrategy, now known as Strategy, embarked on its Bitcoin investment strategy in August 2020. This marked their first Bitcoin purchase, a bold move under Michael Saylor’s guidance.

In early 2025, Strategy continued its acquisition spree, purchasing 1,070 BTC in late December 2024, and 7,633 BTC between February 3rd and 9th, 2025, solidifying its position as a major corporate Bitcoin holder.

This aggressive accumulation has propelled their total Bitcoin holdings to a staggering 478,740 BTC as of February 2025. The average purchase price per Bitcoin across all acquisitions currently sits at approximately $62,503, representing a total investment of around $27.97 billion.

The company’s unwavering commitment to Bitcoin has been met with both enthusiasm and skepticism. Some investors applaud Strategy’s forward-thinking approach to treasury management, viewing Bitcoin as a superior store of value compared to traditional assets. The recent surge in Bitcoin’s price, exceeding $87,000, has significantly boosted the value of Strategy’s holdings, rewarding their long-term bet.

However, others remain cautious, citing the inherent volatility of the cryptocurrency market and the potential risks associated with tying a company’s financial future so closely to a single asset. Despite these concerns, Strategy, under Saylor’s continued leadership, shows no signs of slowing down its Bitcoin accumulation strategy, further cementing its place in the evolving landscape of digital finance.

Stay tuned for further updates as Strategy navigates the dynamic world of Bitcoin and continues to shape the future of corporate treasury management.

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